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Holiday Spirits — Cocktail Illustration & Typography Series

Seasonal Visual Campaign for Social + Story Formats

Client Internal Studio Project
Services Illustration, Typography Design, Campaign Layout System, Social Formatting
Year 2024
Category ai visual production
Holiday Spirits — Cocktail Illustration & Typography Series – featured image

The Challenge

Create a holiday-themed cocktail campaign that feels elevated and design-forward — avoiding overly literal or cliché seasonal graphics — while ensuring every asset adapts cleanly to square feeds, vertical stories, and promotional layouts.

Our Approach

Developed a cohesive visual direction combining modern cocktail illustrations, bold editorial typography, and a rich emerald holiday palette. Built modular layout formats including square posters, story-ready vertical compositions, and CTA-driven promotional designs. The system balances playful messaging ('Sip Happens.') with refined serif headlines ('Holiday Mood') to create both personality and polish.

Hero campaign layout designed for high-impact social media promotion.
Hero campaign layout designed for high-impact social media promotion.
Primary hero graphic — 'Get Into the Holiday Spirit(s)'
Primary hero graphic — 'Get Into the Holiday Spirit(s)'
Application mockup — poster presentation format
Application mockup — poster presentation format
Typography-led poster variation — 'Sip Happens.'
Typography-led poster variation — 'Sip Happens.'
Vertical story layout with CTA integration
Vertical story layout with CTA integration
Alternate story format emphasizing cocktail illustration and headline typography.
Alternate story format emphasizing cocktail illustration and headline typography.

In Motion

Motion version of the campaign layouts (subtle grain + typographic transitions).

At a Glance

3
Primary Visual Directions
Multiple
Format Variations
1
Cohesive Campaign System

Client Notes

“A refined seasonal direction that balances playful messaging with strong editorial presence.”

Creative Lead — Studio
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